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Converse launches Holiday 2011 Converse ♥ Marimekko collection

NORTH ANDOVER, Mass. (October 1, 2011) – Today, Converse Inc. announces the continuation of its successful collaboration with iconic Finnish design house Marimekko for Holiday 2011. Featuring some of Converse’s most lauded silhouettes as the canvas, Marimekko’s signature bold prints are show stoppers in festive holiday colors and styles.
The Converse ♥ Marimekko collaboration features fresh takes on classic American design, the Jack Purcell Helen, the Chuck Taylor All Star and the Chuck Taylor All Star PJ shoe. Marimekko prints add a bold splash of color and pattern to these traditional and feminine silhouettes. Over the years, fashion and style icons have helped establish Marimekko prints to be some of the most recognizable and artistic designs worldwide.
Prints selected for the holiday collaboration include both timeless Marimekko classics as well as newer designs created by influential Marimekko designers Maija Isola and Maija Louekari.The Unikko print, Marimekko’s iconic bright poppy flower pattern originally from 1964 by Maija Isola appears in the collection in a new coloring created by Maija’s daughter Kristina Isola. Maija Isola is also the designer behind the Paprika (bell pepper) pattern,Nike Free Run 4.0 Vivid Red Neon Green Men Shoes, originally from 1965,Men Nike Air Max 2012 Black Red White, presented in a fascinating purple-cream colorway,Women Nike Air Max 87 Hypefuse Black Green, and the more delicate Varpunen (sparrow) print from 1966 that appears in the shoes in a sophisticated navy-silver tone. The Poni (pony) print by Maija Louekari in black-silver and black-white colorways offers a strong graphic alternative in the Converse ♥ Marimekko holiday collection that otherwise features a captivating tonal color palette fit for the season.
Celebrating its 60th anniversary this year, Marimekko was born out of the desire to bring happiness to everyday life. The heart of Marimekko – inventive patterns and the clever use of colors – translates into distinctive designs in interior decoration,Nike Free Run 3.0 V4 Sport Red Light Grey Men Shoes, clothing and accessories. The contradictions in the Marimekko prints create bridges between traditional and modern,Nike Free Run 5.0 V4 Grey Black Men Shoes, urban and nature, much like many of the Converse silhouettes.
The Converse &hearts,Men Nike Air Max Ltd Ii White Diamond Blue Black; Marimekko collection will be available nationwide and globally at premium retail outlets and online at www.converse.com beginning in October 2011.
Chuck Taylor All StarThe classic Chuck Taylor All Star shoes get hit with a splash of color for the holiday season. The Paprika print adorns the Chuck Taylor All Star High shoe in rich purple and cream. The Chuck Taylor All Star Ox is available in two prints. With the perfect amount of sophistication for the season, the Varpunen pattern is featured in navy and silver and the Poni print in black and white.Suggested Retail Price: $90
Jack Purcell HelenNamed for Jack Purcell’s wife, the Helen shoe features the Jack Purcell silhouette with a feminine touch and the signature Purcell smile on the toe. For the holidays, the Helen shoe is featured in Marimekko’s classic Unikko poppy print in brilliant purple and red.Suggested Retail Price: $90
Chuck Taylor All Star PJSlim and sleek, the Chuck Taylor All-Star PJ shoe returns to the Converse ♥ Marimekko collection for the holidays. Made with Chuck Taylor DNA, this shoe is softened with a touch of femininity, a thinner midsole and slimmed down tooling that is easy going and comfortable enough to wear all day long. The PJ is available in the Poni print in black and silver.Suggested Retail Price: $90
About ConverseConverse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE,Men Nike Air Max Bw White Dark Blue, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 58 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.
About MarimekkoMarimekko is a Finnish textile and clothing design house renowned for its original prints and colors.The company designs and manufactures high-quality interior decoration items ranging from furnishing fabrics to tableware as well as clothing, bags and other accessories. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in approximately 40 countries. In 2010,Men Nike Air Max 90 Running Shoes Black Grey Green, Marimekko's net sales amounted to EUR 73.3 million; the number of Marimekko stores totaled 84 at the year end. The key markets in 2011 are North America,Men Nike Air Max 90 New Black White, Northern Europe and the Asia-Pacific region. The Group employs around 390 people. The company's shares are quoted on NASDAQ OMX Helsinki Ltd. www.marimekko.com
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Press Contacts:
Keith GullaConverseKeith.Gulla@converse.com
Lacy Pica ConverseLacy.Pica@converse.com

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